SEO trends for 2023

by Moises Hamui March 29, 2023

If you are a person who keeps abreast of new trends that can be used to improve SEO, you came to the right place.

With the arrival of 2023 (and during the course of it) the emergence of interesting tactics, trends and models is coming that should be known to optimize the processes of our website and various channels.

However, an absolute truth must be said in all this: increasingly SEO becomes much more complex.

Time passes, and with it come changes and novelties within the sector. Therefore, it is convenient to keep informed of the latest SEO trends to always be current before the competition.

What better way to start 2023 than by getting to know what promise to be great trends for the SEO sector. If you want to know what they are, continue reading everything we have prepared for you.

Content generation with AI

Content generation has been revolutionized. In recent years there has been an exponential increase in the development of Artificial Intelligence (AI) to create textual, sound, audiovisual and graphic content .

And how could it have been otherwise, these AIs are now in work environments when creating content, which is a potential benefit with various contrasts.

AI content creators are tools that help create material that can be used for various purposes.

It is generated from a database that is provided to the AI so that it can generate unique content.

Although they are tools that may sound like something out of a sci-fi or futuristic movie, they already exist today and they have updates every day that make them better.

Eventually there are AI that are free to use and others that are paid, each with its own characteristics. Among the top AIs that have a promising future within content creation and related fields are:

chatgpt.
Bingchat.
Jasper.
lumen5.
rytr.
Synthesia.
copy.ai

We must avoid seeing AIs as a replacement for our work and start perceiving them as an expert ally.

The help that these intelligences give us considerably reduces the time and costs to invest in other development sectors.

Even higher quality content

Quality content, and even more so, useful content, is an essential element for SEO development in this and all the years to come.

Offering important and useful material to users and customers will ensure impressive loyalty for a long time . Also, SEO will improve exponentially.

However, you may wonder about the work that algorithms do when processing your content, so Google has renewed and updated the algorithms of its search engine.

The Google algorithm update is called the Helpful Content Update and will benefit original and useful content created by and for people.

This represents, in a way, a negative response to the generation of content from AI that we talked about above.

Be careful, it should be noted that this update is not that it does not take content made with AI into account, however, it will give a greater advantage to content created by humans and for humans and that meets certain quality standards.

One of the biggest recommendations that Google makes when updating its algorithms is to focus on people-oriented content and avoid creating content for search engines.

SEO is a useful practice when applied to people-first content.

Videos

Audiovisual material can be an excellent resource to enhance SEO strategies if applied properly.

Videos have always been a great element to carry out synergy tasks between content and user understanding. There is nothing better than audiovisual material that accompanies and enhances the quality content that is presented to people.

Likewise, it must be taken into account that a video must meet certain conditions so that it can serve as a great element in the creation of content.

Whether you have a defined space to create audiovisual content (like YouTube or TikTok ) or share the videos on your own website; you always have to optimize them to get better results.

Videos are important. They can be an excellent hook for a person who has a much more audiovisual understanding and understanding. In this sense, we recommend you follow the following tips to improve the SEO of your videos this 2023:

Write good text for the video title tags.
Label your video correctly so that SEO can help you rank.
You must create creative, interesting thumbnails (thumbnails) that, in a certain way, tell the user that in the video you will answer their question quickly.
It offers a description of the video in the area that corresponds to it. Think about making a meta description and use keywords.
Carry out transcriptions of your videos with the tools offered by the platform you will use.

quality link building

Like the Helpful Content Update, Google also announced an update to its search engine algorithms towards the end of 2022: the Link Spam Update .

With the simple name we can see that Google will take action against spam on your site, but what is it and how exactly does it work?

The Link Spam Update is intended to help neutralize and work on known artificial or purchased backlinks. Although the backlinks strategy (as long as they have an organic origin) are ideal for improving SEO,

Google has serious problems with those artificial link backlinks. However, your new update will be much more rigid before these links.

Derived from this, content creators who seek to improve their positioning are recommended to execute honest and organic link building techniques and methodologies.

With the construction of original and quality links, it will be possible to increase the authority and positioning of the content in Google.

Long tail words that help the most

Although their translation is too literal, we prefer to call them “key phrases”, as well as the “key words” that everyone knows.

As can be deduced, it is a phrase that is usually quite specific and that nourishes the conversation with content. And although at first they do not have the same impact as a keyword when positioning the content, they are usually ideal to attract the reader or consumer even more.

Key phrases are those grammatical formations of three or more words. They are important to give a much more solid and concrete approach to keyword research.

If you want to know what benefits Long Tail Keywords bring, here we tell you:

They are useful for creating great subheadings throughout the text.
The "key phrases" will help you boost your keyword.
You will get a better content structure, which will be much more organized.
They are ideal for ranking for difficult keywords.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

Schedule a call with MHA and let us advise you so you can achieve your sales goals.