What are Instagram Highlights?

by Moises Hamui

Instagram Highlights, also known as “Story Highlights,” are a feature that allows you to permanently save your Instagram Stories to your profile. This way, your followers will be able to see them even after the 24 hours that regular Stories last have passed.

schedule call

Benefits of using Instagram Highlights

  • Increased visibility: Your Highlights are displayed at the top of your profile, giving them greater visibility than regular Stories.
  • Permanence: Your Highlights remain on your profile until you delete them, allowing you to show relevant content to your followers for a longer period of time.
  • Customization: You can customize your Highlights with different names, covers, and icons, allowing you to create a unique experience for your brand or business.

How to create an Instagram Highlight?

To create an Instagram Highlight, just follow these steps:

  1. Open the Instagram app.
  2. Go to your profile.
  3. Tap the "+" button below your bio.
  4. Select "Featured Story."
  5. Choose the stories you want to add to the Highlight.
  6. Give the Highlight a name.
  7. Choose a cover for the Highlight.
  8. Tap the "Share" button.

    Examples of how to use Instagram Highlights for your business

    • If you own a clothing store, you can create Highlights to showcase your different collections, new seasonal items, or special offers.
    • If you're a restaurant, you can create Highlights to showcase your menu, your signature dishes, your customers' reviews , or special events you host.
    • If you're a personal trainer, you can create Highlights to showcase your workouts, fitness tips, client results, or client testimonials.

    How to create an attractive Instagram highlight?

    To create an attractive Instagram Highlight, you should keep the following in mind:

    1. Content:

    • Choose high-quality content: Photos and videos with good lighting, composition and focus.
    • Show the best of your brand or business: Products, services, satisfied customers , events, etc.
    • Use a variety of formats: Photos, videos, GIFs, Boomerangs, etc.
    • Tell a story: Break your Highlight into different parts to tell a complete story.
    • Stay consistent: Use a consistent visual style across all of your Highlights.

    2. Design:

    • Attractive covers: Use images or icons that represent the content of the Highlight.
    • Clear and concise texts: Briefly describe the content of the Highlight.
    • Use relevant hashtags: So people can find your Highlights.
    • Add music: To create a more engaging experience.

    3. Promotion:

    • Announce your Highlights in your stories: So your followers know they exist.
    • Share your Highlights on other social networks: To reach a wider audience.
    • Use Instagram Ads: To promote your Highlights to a specific audience.

    Tools to create attractive highlights

    • Canva: Offers templates and editing tools to create custom covers and layouts.
    • Unfold: Offers a wide variety of templates to create professional-looking Highlights.
    • Storyluxe: Allows you to create animations and special effects for your Highlights.
    • HypeType: Allows you to add animated text to your Highlights.

    schedule call

      How to use Instagram Highlights to improve your branding?

      Instagram Highlights are a great way to enhance your branding:

      • Showcase your brand personality: Use Highlights to showcase your brand personality through images, videos, and text.
      • Tell your brand story: Share your brand story, its values ​​and its mission.
      • Highlight your value proposition: Explain what makes your brand unique and special .
      • Humanize your brand: Show the people behind your brand.
      • Build a community: Use Highlights to engage with your followers and build a community around your brand.

      The Best Tools for Creating Instagram Highlights

      Here are some of the best tools for creating Instagram Highlights:

      Free tools

      • Canva: Offers templates and editing tools to create custom covers and layouts.
      • Unfold: Offers a wide variety of templates to create professional-looking Highlights.
      • Storyluxe: Allows you to create animations and special effects for your Highlights.
      • HypeType: Allows you to add animated text to your Highlights.

      Payment tools

      • Adobe Spark: Offers a wide range of editing tools to create professional content for your Highlights.
      • Mojo: Offers a wide variety of templates and editing tools to create modern Highlights.
      • Over: Allows you to add text, images and graphics to your Highlights quickly and easily.
      • PicMonkey: Offers advanced editing tools to create Highlights with a custom design.

      digital marketing consulting

      Remember that the key to creating engaging Instagram Highlights is to use high-quality content, an attractive design, and a proper promotion strategy.

      Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

      Back to Social networks