What are Instagram Highlights?

Instagram Highlights, also known as "Featured Stories", are a feature that allows you to save your Instagram Stories permanently to your profile. This way, your followers will be able to see them even after the 24 hours that normal stories last have passed.

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Benefits of using Instagram Highlights

  • Greater visibility: Your Highlights are displayed at the top of your profile, giving them greater visibility than normal stories.
  • Permanence: Your Highlights remain on your profile until you delete them, allowing you to show relevant content to your followers for a longer period of time.
  • Personalization: You can personalize your Highlights with different names, covers and icons, allowing you to create a unique experience for your brand or business.

How to create an Instagram Highlight?

To create an Instagram Highlight, you just have to follow these steps:

  1. Open the Instagram app.
  2. Go to your profile.
  3. Tap the "+" button below your bio.
  4. Select "Featured Story."
  5. Choose the stories you want to add to the Highlight.
  6. Give the Highlight a name.
  7. Choose a cover for the Highlight.
  8. Tap the "Share" button.

    Examples of how to use Instagram Highlights for your business

    • If you have a clothing store, you can create Highlights to show your different collections, the season's new arrivals or special offers.
    • If you are a restaurant, you can create Highlights to show your menu, your star dishes, your customers' opinions or the special events you organize.
    • If you are a personal trainer, you can create Highlights to showcase your workouts, your fitness tips, your client results, or your client testimonials.

    How to create an attractive Instagram Highlight?

    To create an attractive Instagram Highlight, you should keep the following in mind:

    1. Content:

    • Choose high-quality content: Photos and videos with good lighting, composition and focus.
    • Show the best of your brand or business: Products, services, satisfied customers , events, etc.
    • Use a variety of formats: Photos, videos, GIFs, Boomerangs, etc.
    • Tell a story: Divide your Highlight into different parts to tell a complete story.
    • Maintain consistency: Use a consistent visual style across all your Highlights.

    2. Design:

    • Attractive covers: Use images or icons that represent the content of the Highlight.
    • Clear and concise texts: Briefly describe the content of the Highlight.
    • Use relevant hashtags: So people can find your Highlights.
    • Add music: To create a more engaging experience.

    3. Promotion:

    • Announce your Highlights in your stories: So your followers know they exist.
    • Share your Highlights on other social networks: To reach a wider audience.
    • Use Instagram Ads: To promote your Highlights to a specific audience.

    Tools to create attractive Highlights

    • Canva: Offers templates and editing tools to create custom covers and designs.
    • Unfold: Offers a wide variety of templates to create Highlights with a professional style.
    • Storyluxe: Allows you to create animations and special effects for your Highlights.
    • HypeType: Allows you to add animated text to your Highlights.

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      How to use Instagram Highlights to improve your branding?

      Instagram Highlights are a great way to improve your branding:

      • Show your brand's personality: Use Highlights to show your brand's personality through images, videos and text.
      • Tell your brand's story: Share your brand's story, its values ​​and its mission.
      • Highlight your value proposition: Explain what makes your brand unique and special .
      • Humanize your brand: Show the people behind your brand.
      • Create a community: Use Highlights to interact with your followers and create a community around your brand.

      The best tools to create Instagram Highlights

      Here we present some of the best tools to create Instagram Highlights:

      Free tools

      • Canva: Offers templates and editing tools to create custom covers and designs.
      • Unfold: Offers a wide variety of templates to create Highlights with a professional style.
      • Storyluxe: Allows you to create animations and special effects for your Highlights.
      • HypeType: Allows you to add animated text to your Highlights.

      Payment tools

      • Adobe Spark: Offers a wide range of editing tools to create professional content for your Highlights.
      • Mojo: Offers a wide variety of templates and editing tools to create Highlights with a modern style.
      • Over: Allows you to add text, images and graphics to your Highlights quickly and easily.
      • PicMonkey: Offers advanced editing tools to create Highlights with a custom design.

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      Remember that the key to creating attractive Instagram Highlights is to use high-quality content, an attractive design and an appropriate promotion strategy.

      Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.