Google Discovery: What it is and how it works

In a world where access to information is essential, Google Discover has become a fundamental tool for millions of users.

With over 800 million monthly active users, this platform has transformed the way people find relevant content on the web.

Launched in 2018, Google Discover allows users to explore topics of interest without actively searching, which has significantly increased website traffic and changed the digital marketing landscape.

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What is Google Discover and what is it for?

Google Discover is a personalized content recommendation feature that is part of the Google app on mobile devices. Its goal is to present relevant and up-to-date content based on the user's interests , without the user having to actively search for it.

Through a personalized feed, Google Discover shows articles, videos, and other types of content that might interest you based on your search history, location, and stated preferences.

How does the Google Discover algorithm work?

The Google Discover algorithm uses a combination of machine learning and user behavior signals to determine what content to display.

Key factors influencing this algorithm include:

  1. Google search history and activity : Past searches and activity across Google apps help determine a user's interests.
  2. Content engagement : Previous interactions with certain types of content (such as articles or videos) also influence what appears in your feed.
  3. Geographic location : The user's location can affect recommendations, showing locally relevant content.
  4. Declared preferences : Users can follow specific topics to further customize their feed.

How to optimize content for Google Discover?

Optimizing content for Google Discover requires a slightly different approach than optimizing for traditional Google search.

Here are some tips to maximize visibility on this platform:

  • High-quality content : Prioritize the creation of original, informative and attractive content.
  • Eye-catching images : Use high-resolution images that catch users' attention.
  • Timeliness and relevance : Publish content that is relevant and timely, addressing topics that are of current interest.
  • EAT (Expertise, Authority, Trustworthiness) : Make sure your content follows the EAT principles, showing expertise, authority, and trustworthiness.
  • Optimized Metadata : Use compelling, accurate titles and descriptions that encourage users to click.

What type of content is popular on Google Discover?

Google Discover is particularly effective for certain types of content, including:

  • Current News : Articles about recent events and breaking news.
  • Evergreen content : Information that remains relevant over time , such as guides and tutorials.
  • Entertainment Topics : Articles about celebrities, movies, TV shows, and music.
  • Visual content : Videos, infographics, and image galleries that are engaging and easy to consume.

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How to measure success in Google Discover?

To measure the success of your content on Google Discover, it’s important to use Google Analytics and Google Search Console . These tools provide valuable data on how users interact with your content.

Here are some key indicators to follow:

  • Impressions : The number of times your content is shown in Discover feeds.
  • Clicks : The number of times users click on your content.
  • Click-through rate (CTR) : The proportion of impressions that result in clicks, which indicates how effective your content is at capturing attention.
  • Engagement : The amount of time users spend on your page after clicking through from Google Discover.

Benefits of being present in Google Discover

Having your content on Google Discover can bring multiple benefits:

  • Increased web traffic : Content on Discover can attract large numbers of visitors without the need for active searches.
  • Increased brand visibility : Being featured in users’ personalized feeds helps increase your brand visibility and recognition.
  • Improved Engagement : Users who discover content through Discover tend to be more engaged and spend more time interacting with the content.

What's next for Google Discover?

The future of Google Discover looks bright, with plans to further integrate AI and machine learning technologies to improve content personalization.

We're likely to see further integration with other Google products and services, providing users with an even more cohesive and rich experience.

How to stay up to date with Google Discover

To stay up to date with best practices and changes to Google Discover, follow these steps:

  • Subscribe to industry blogs and news : Stay informed about the latest trends and updates from Google Discover.
  • Participate in forums and communities : Join SEO and digital marketing forums where strategies and experiences related to Google Discover are discussed.
  • Test and adjust : Constantly monitor the performance of your content and adjust your strategies based on the results.

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Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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