SEO and UX: an intimate relationship for success
SEO content, as well as user experience, are inseparable elements and must work synergistically. Any website wants its users to enjoy their experience as they navigate through their site and access the content that is in store for them.
In this regard, SEO and UX always seek to work together to achieve these types of objectives, despite the distinctions that many professionals in the field have made.
Regardless of the contrasts, differences, or similarities of SEO and UX, it is important to understand that it is an intimate and successful relationship to meet the goals set by any content creator.
What is SEO?
At this point in the game, who has not heard of SEO? However, it is always important to refresh the information so as not to forget what the objectives are.
SEO (Search Engine Optimization) is a set of strategies and practices that help to position content organically in the main search engines.
This is achieved by optimizing and adjusting the content on the web pages. Currently, SEO is essential in the modification, development and maintenance of marketing campaigns, as well as content.
It should be mentioned that this is a practice linked to and dependent on search engine algorithms, since these are updated periodically, causing necessary and mandatory adjustments.
Among its main objectives, SEO's mission is to improve the user experience from well-done and organic content. So what does the UX take care of?
What is the UX?
The User Experience, commonly abbreviated as UX, is intended to improve the user experience. Often, people and professionals conceive of UX in terms of design, although it can also be applied to the entire customer experience with a company, that is, to each of its processes; from the website to the products themselves.
Likewise, having a good UX makes people stay longer in our company. They provide a much more pleasant experience and improve the conversion rate.
Among other functions, the UX allows the website or business to stand out in a competitive environment or market.
SEO and UX: how do they work together?
Currently, the efforts of companies and professionals have been directed to attend and study the behavior of people.
It is evident that the aim is to generate a comfortable environment in any process that is hosted on a website; from reading an entry to the process of purchasing an object.
In this sense, both SEO and UX join efforts to improve the performance and effectiveness of a website in favor of an optimal and pleasant experience for users.
Although their practices sometimes present differences, the common goal is the same for both, therefore their parallel or joint use is always a good option to improve practices in strategies.
Here are 5 great reasons why SEO and UX should work together:
The value of the keywords is optimized
As is well known, keywords help to generate greater visibility to content within search engines , at least SEO is responsible for this.
For its part, the UX always seeks to create high-quality and valuable content for users, focusing its efforts on exploiting the potential of each keyword.
In this sense, both practices can generate organic traffic and keep customer engagement in good shape. It is not necessary to separate the tasks of each one when they have a good synergy.
Improved loading speed
The UX always looks for speed within the user experience. This means that an optimization of the sites is sought so that they do not take long to open the contents or present the material.
For its part, SEO ensures an effective loading of the website, since this translates into a better ranking in search engines.
Relevant, meaningful and quality content
While SEO strives to optimize content so that it is useful and relevant to search engines, UX has other purposes that follow the same path. This practice seeks to create important quality content.
The best way to create content is to design and manufacture materials based on UX strategies and "polish" them based on what SEO practices recommend.
Navigation and structure of the site
According to SEO, it is important for websites to have a logical structure, user-friendly interfaces, and optimal internal link architecture. In the same way, the UX ensures that there is clear navigation and that it offers the user -obviously- a great experience.
In short, as long as the particularities presented by the UX are met, SEO will benefit as it could rank better in search engines.
At this point, it is possible to say that both practices are directed towards the realization of the same objective. Within SEO positioning, as well as user experience, it is important to have a design adapted to each device so that the client can enjoy their experience.
Also, it should not only look great, it should also work optimally in whatever medium the user uses to visit the website. This work is shared in terms of SEO and UX.
The shared objectives of SEO and UX are a great element from which the actions and practices of a website can be promoted.
It is worth mentioning that it is not favorable to separate or individualize the processes of each strategy, since all the pros that they can offer us would be wasted. The best thing is to create strategies aimed at strengthening a joint operation.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.
If you want more information on this topic or you are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.