Hot Sale 2023: when is it and how to prepare your ecommerce
The Hot Sale is an online sales campaign that takes place for nine days in Mexico. During this event, different sales and service companies prepare their e-commerces to offer their products to their customers with promotions and discounts that are not seen at any other time of the year.
Since its first edition in 2014, consumers across the country have had the opportunity to access incredible promotions, benefits and discounts on thousands of their favorite products and services.
According to data from the last Hot Sale in the year 2022, there is a record of more than 19 million units of products sold. Likewise, it is highlighted that the amount of 14.6 million purchase orders .
Regarding consumer participation, during Hot Sale 2022 it was recorded that 5 out of 10 Mexican online consumers purchased a product or service during this sales campaign. Among other data, the average purchase ticket was $1,629.00 pesos.
Finally, what Mexican consumers buy the most during the Hot Sale belong to the following categories:
- Beauty and personal care.
- Furniture and home.
- Finance and educational courses.
When is Hot Sale 2023?
The 2023 edition of the Hot Sale will take place from Monday, May 29 to Tuesday, June 6
What brands participate in Hot Sale 2023?
According to the campaign's official website, there are more than 600 brands that participate in the Hot Sale year after year, which are gathered and updated in the official brand index . Likewise, the categories that can be attended in the index of participating brands are:
- Clothes and shoes.
- Furniture and home.
- Electronics and technology.
- Food and drinks.
- Other services
You can find big renowned brands that offer quality products in their field. Therefore, it is important to take a look at the brand index to find out all the options, promotions and discounts that exist during this campaign.
How should an ecommerce prepare for Hot Sale 2023?
As mentioned at the beginning, the Hot Sale is a campaign where online sales have an incredible upturn. And although much of the success is due to the very essence of the event, it is necessary that electronic businesses (or ecommerce) are prepared to offer a functional, optimal and pleasant buying and selling experience.
If you are wondering how your e-commerce should prepare for future editions of the Hot Sale, here we present the main strategies that you must follow to prepare the ground for one of the most important events of the year.
Go beyond discounts
Hot Sale is currently allied with Kueski Pay, a platform and digital payment method that allows you to make purchases at affiliated stores. The advantage of this means of payment is that, in addition to not needing a credit card, you can create interest-free monthly payment options. In the Hot Sale everyone will implement promotions and discounts, so it is convenient to have something that stands out from the rest.
Redesign is important
Remember that this is an event that lasts nine days, so for just over a week thousands of people will visit your e-commerce every day looking for quality products or services. Therefore, those who visit you should find an attractive design that denotes benefits for the Hot Sale. It is an important event, why not show an excellent image of the business?
Generate hype before the event
In order for customers to get to know you and begin to create expectations about your e-commerce, it is necessary to create a movement that encourages users to delve into your brand. This can be achieved through the implementation of campaigns prior to the Hot Sale; from newsletters to posts on social networks.
Optimize and adjust logistics before the Hot Sale.
It is essential not to fail customers when they have chosen our ecommerce to make their purchases. Therefore, it is necessary to define roles or implement areas to prepare orders and contend against the demand. If necessary, the possibility of contracting extra logistics services during the duration of the Hot Sale can be evaluated.
What's next after the Hot Sale?
The entry of June announces the end of the Hot Sale, and with it, a new question opens: What other seasons of offers continue?
To answer this question, it must be considered that there are different events or seasons of discounts and promotions, although not all of them cover multiple commercial sectors, as does the Hot Sale.
With this in mind, below we will know what are the seasons or events of subsequent offers to the Hot Sale.
Seasonal sales. They are those dates that are carried out —mainly during summer and winter— to liquidate the seasonal stock. During these seasons, there is a fairly marked price reduction that is taken advantage of by millions of people in Mexico. Department stores usually announce these sales in their different communication channels.
Prime Day. It is an annual event that is held in the middle of the year by the largest e-commerce in the world: Amazon. This global event takes place over two days and is famous for its amazing promotions and discounts on the platform. However, to enjoy these promotions and benefits, it is necessary to have the Amazon Prime membership, which has a value of $99.00 Mexican pesos per month.
- Black Friday. This is an annual event that takes place on the last Friday of November. During "Black Friday" thousands of companies and brands offer promotions, discounts and benefits on their products or services. It is usually used to buy the first gifts for Christmas.
- Cyber Monday. After the weekend after Black Friday, comes Cyber Monday. It is an event of American origin that focuses on offering promotions and discounts in the electronic and digital sector.
- El Buen Fin. This is a campaign implemented by the Mexican government that follows the same theme as the Hot Sale. Thousands of shops, companies and businesses make promotions and offers available to the Mexican people to be able to purchase their favorite products or services at a reasonable and accessible price. This event takes place during the month of November. It is popular as SMEs participate (some voluntarily) and offer incredible benefits for the entire Mexican population.
Schedule a call with MHA and let us advise you so you can achieve your sales goals.