Hot Sale 2023: when is it and how to prepare your ecommerce

by Gerardo Sánchez January 30, 2023

Hot Sale is an online sales campaign that takes place over nine days in Mexico. During this event, different sales and service companies prepare their e-commerce sites to offer their products to their customers with promotions and discounts that are not seen at any other time of the year.

Since its first edition in 2014, consumers across the country have had the opportunity to access incredible promotions, benefits and discounts on thousands of their favorite products and services.

According to data from the last Hot Sale in 2022, there is a record of more than 19 million units of products sold. Likewise, it is highlighted that the number of 14.6 million purchase orders .

Regarding consumer participation, during Hot Sale 2022 it was recorded that 5 out of 10 Mexican online consumers purchased a product or service during this sales campaign. Among other data, the average purchase ticket was $1,629.00 pesos.

Finally, what Mexican consumers buy the most during the Hot Sale belongs to the following categories:

Electronics.
Fashion.
Beauty and personal care.
Furniture and home.
Entertainment.
Lodging.
Finance and educational courses.

When is Hot Sale 2023?

The 2023 edition of the Hot Sale will take place from Monday, May 29 to Tuesday, June 6

Which brands are participating in Hot Sale 2023?

According to the campaign's official website, more than 600 brands participate in the Hot Sale year after year, which are compiled and updated in the official brand index . Also, the categories that can be addressed in the participating brand index are:

Trips.
Beauty.
Clothing and footwear.
Furniture and home.
Automotive.
Sports.
Electronics and technology.
Food and drinks.
Pets.
Others – Services
Luxury.

You can find big, well-known brands that offer quality products in their field. Therefore, it is important to take a look at the brand index to find out about all the options, promotions and discounts that are available during this campaign.

How should an e-commerce prepare for Hot Sale 2023?

As mentioned at the beginning, Hot Sale is a campaign where online sales have an incredible upsurge. And although much of the success is due to the very essence of the event, it is necessary for electronic commerce (or e-commerce) to be prepared to offer a functional, optimal and pleasant buying and selling experience.

If you are wondering how your e-commerce should prepare for future editions of the Hot Sale, here are the main strategies you should follow to prepare the ground for one of the most important events of the year.

Go beyond discounts

Currently, the Hot Sale is allied with Kueski Pay, a platform and digital payment method that allows you to make purchases at affiliated stores. The advantage of this payment method is that, in addition to not needing a credit card, you can create payment options in months without interest. In the Hot Sale, everyone will implement promotions and discounts, so it is important to have something that stands out from the rest.

Redesign is important

Remember that this is a nine-day event, so for just over a week thousands of people will visit your e-commerce site every day looking for quality products or services. Therefore, those who visit you should find an attractive design that shows the benefits of the Hot Sale. It is an important event, so why not show an excellent image of the business?

Generate hype before the event

In order for customers to get to know you and start creating expectations about your e-commerce, it is necessary to create a movement that encourages users to delve into your brand. This can be achieved by launching pre-Hot Sale campaigns; from newsletters to posts on social networks.

Optimize and adjust logistics before Hot Sale.

It is essential not to fail customers when they have chosen our e-commerce to make their purchases. Therefore, it is necessary to define roles or implement areas to prepare orders and compete against demand. If necessary, the possibility of contracting extra logistics services during the duration of the Hot Sale can be evaluated.

What comes after Hot Sale?

The beginning of June announces the end of the Hot Sale, and with it, a new question arises: What other sales seasons continue?

To answer this question, it must be considered that there are different events or seasons of discounts and promotions, although not all of them cover multiple commercial sectors, as Hot Sale does.

With this in mind, below we will learn about the seasons or events of offers subsequent to the Hot Sale.

Seasonal sales. These are the dates that take place —mainly during summer and winter— to liquidate seasonal stock. During these seasons, there is a fairly marked reduction in prices that is taken advantage of by millions of people in Mexico. Department stores usually announce these sales on their different communication channels.
Prime Day. This is an annual event held in the middle of the year by the largest e-commerce in the world: Amazon. This global event takes place over two days and is famous for its incredible promotions and discounts on the platform. However, to enjoy these promotions and benefits, it is necessary to have an Amazon Prime membership, which costs $99.00 Mexican pesos per month.
Black Friday. This is an annual event that takes place on the last Friday of November. During Black Friday, thousands of companies and brands offer promotions, discounts and benefits on their products or services. It is usually used to buy the first gifts for Christmas.

Cyber Monday. After the weekend following Black Friday, comes Cyber Monday. This is an event of American origin that focuses on offering promotions and discounts in the electronic and digital sector.

El Buen Fin. This is a campaign implemented by the Mexican government that follows the same theme as Hot Sale. Thousands of businesses, companies and businesses make promotions and offers available to the Mexican people so they can purchase their favorite products or services at a reasonable and affordable price. This event takes place during the month of November. It is popular because SMEs participate (some voluntarily) and offer incredible benefits for the entire Mexican population.

Schedule a call with MHA and let us advise you so you can reach your sales goals.