Instagram Shopping: What is it and how does it work?

Various social networks such as Facebook, WhatsApp, TikTok and Instagram have remained outside the commercial sector due to their innovations and updates on their platforms.

This is mainly due to the fact that more and more companies, brands and businesses seek to expand their horizon through these channels .

A special case is what happens with Instagram, since for some time it promoted Instagram Shopping, a window that helps businesses and brands sell their products or services with the same experience of using this social network.

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What is Instagram Shopping?

Instagram Shopping is a tool from the same social network that helps sell products through the same Instagram formula, that is, through photographs or any audiovisual resource.

It looks like a normal post, however you have the option to tag up to 5 products per image and up to 20 different products per carousel.

Within the same publication it is possible to create shortcuts to find out the prices and descriptions of the product. Likewise, there is a way to go to the store's website to purchase it.

In short, Instagram Shopping operates as a set of functions that allows users to easily purchase products from brands or businesses that interest them.

They can achieve this from the photos and videos of any brand with an Instagram profile.

How does Instagram Shopping work?

This Instagram tool has a functionality that can be described as follows:

  1. Creating a business account.
  2. Design and creation of a product catalog.
  3. Labeling of products to be able to buy them.
  4. Acquisition of products by the client.
  5. Making payment and shipping the product to the client.

In a certain way, the buying and selling experience is facilitated , since it makes it much more dynamic, innovative, creative and easy to live with.

Likewise, it appeals to the visual sense to encourage the customer to purchase something from our catalog, that is the magic of Instagram Shopping.

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Benefits of Instagram Shopping

Instagram Shopping takes advantage of the experience of browsing the social network itself to develop unique benefits of this tool. Some of these advantages are:

  • Improve reach and traffic. Instagram enters the ranking of the most used and popular social networks in the world. It can naturally expand the size of the audience of any brand or business, as long as appropriate strategies are used.
  • Greater sales. In addition to the previous point, sales can increase due to the reach that the publications can have.
  • Better visibility. Products will have greater relevance and visibility in the feed of active users. This will make it easier for potential customers to quickly identify a business.
  • Improvement in customer experience. Instagram, by itself, is usually a social network that is characterized by visual resources and materials, that is, text is almost not predominant. So seeing the products directly without other resources that steal your attention can improve your experience.

Available Instagram Shopping Features

According to the official Instagram Shopping site, some of its main functions are the following:

  • Purchase labels. These are badges that are included in publications so that the user can purchase the product from the application or through the website.
  • Stores. They are digital and fully customizable showcases where it is possible to buy products from business profiles.
  • Collections. As their name indicates, they are sets or groups of products that share characteristics or elements, so that customers can easily find their favorite products.
  • Ads with product tags. This is advertising where publications are shown at the beginning of potential clients or people who are interested in the product.
  • Product details page. It is a site where the complete and relevant information of an article is displayed; from price to description.
  • Product's release. This feature allows companies to announce their item launches on Instagram. This option is complemented by reminders that customers can schedule.
  • Live purchases. It follows the Live Shopping formula, where products can be purchased while the brand or business broadcasts live on Instagram. This generates hook and improves the relationship between the audience and the company.

As business needs evolve, new features, tools and benefits may be added to Instagram Shopping.

How to put a catalog on Instagram?

Instagram is one of the most popular and used social networks in the world, with more than 1 billion active users per month. One of the advantages of this platform is that it allows brands and businesses to display their products and services in a visual and attractive way, and connect with their potential customers.

In order to put a catalog on Instagram, you need to meet some prerequisites, such as having a business account, linking it to a Facebook page, and creating a product catalog in Facebook Business Manager.

Once this is done, you can activate the Instagram Shopping feature, which allows you to tag catalog products in Instagram posts and stories, and create a store section in your account profile.

What is Instagram Market?

Instagram Market is a new feature that Instagram is testing in some countries, such as the United States, the United Kingdom, Australia, and Canada.

It is a space dedicated to e-commerce within the application, where users can discover and buy products from the brands and creators they follow, as well as other personalized recommendations.

Instagram Market is located in the bottom navigation bar of the application, next to the home icon, the search icon, the reels icon, and the profile icon. When you click on it, a screen opens with different product categories, such as fashion, beauty, home, sports, etc.

You can also access exclusive Instagram collections, special offers and the most popular products among users.

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How to access Instagram Shopping

Instagram Shopping is a feature that allows business accounts to tag products from their catalog in Instagram posts and stories, and create a shop section on their profile.

In this way, users can see the details and prices of the products, and access the brand's website to make the purchase.

To access Instagram Shopping, you must meet the following requirements:

  • Have a business account on Instagram, and link it to a Facebook page.
  • Sell ​​physical products that comply with Facebook and Instagram business policies.
  • Create a product catalog in Facebook Business Manager, or a partner e-commerce platform.
  • Have at least one post on Instagram.
  • Be located in one of the countries supported by Instagram Shopping.

Once these requirements have been met, Instagram Shopping approval can be requested from the Instagram application, following these steps:

  • Go to the company account profile, and click on the menu icon (three horizontal stripes) in the upper right corner.
  • Select the Configuration option, and then the Company option.
  • Click on Purchases, and follow the instructions that appear on the screen.

After submitting the request, you must wait for Instagram to review and approve it, which may take a few days.

Once approved, you can start tagging catalog products in Instagram posts and stories, and creating the store section on your profile.

In conclusion

Without a doubt, this application is one of the fundamental ideas and tools that every business should have, as long as its products, articles and population suit it.

The customer experience is capable of improving, as well as the sales rate, through an innovative tool such as Instagram Shopping.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call

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