Social Media Trends in 2024: What You Should Know to Succeed in Digital Marketing

Digital marketing is a sector that is constantly changing, and social media is a key element that requires staying up to date and adapting to changes.

MHA shows you the Social Media trends that will dominate in 2024, and how you can take advantage of them to improve your marketing strategy and stand out from the competition.

Why TikTok is the Platform of the Moment and How Can You Take Advantage of It?

TikTok has gone from being a simple short video app to becoming one of the most influential and popular social networks in the world.

According to Statista, TikTok has over 1 billion monthly active users, and is expected to continue growing in 2024. TikTok is an ideal platform for brands and content creators who want to reach a young, dynamic and diverse audience, and generate a high level of engagement.

To succeed on TikTok , you should follow these recommendations: create original, fun and educational videos, use relevant hashtags and viral trends, collaborate with other users or influencers, and measure the performance of your posts.

How to Use Instagram Reels to Boost Your Brand?

Instagram Reels is Instagram's answer to the success of TikTok. It is a 15- or 30-second video format that allows you to add music, effects and filters, and has become one of the most popular on the platform.

According to Instagram, Reels have 58% more reach than regular posts, and 10% more than stories.

That's why it's important to include Reels in your Instagram marketing strategy , and follow these tips: choose a theme that relates to your brand and your audience, grab attention from the start, use popular music and sounds, add captions and stickers, and promote your Reels on other social networks.

How to Optimize Your SEO for Social Media?

Social media is not only about interacting with your audience, but also about driving traffic to your website. More and more users are searching directly on social media, so you need to optimize your SEO for these platforms.

In 2024, social media is expected to add more features to facilitate searches, such as the option to filter by category, location, price or ratings.

To improve your positioning on social media, you should keep these aspects in mind: use relevant and long-tail keywords in your titles, descriptions and hashtags, create quality and updated content, use attractive images and videos, and get positive reviews and comments.

What are Twitter Spaces and How Can They Benefit Your Brand?

Twitter Spaces are live audio rooms that allow users to chat about a variety of topics, listen to experts or influencers, or participate in debates or interviews.

Twitter Spaces has become one of the platform's most successful new features, reaching more than 13 million users in its first month. By integrating with Instagram, it offers a more complete experience and is positioned as an essential tool for brands and content creators who want to diversify their communication channels.

To get the most out of Twitter Spaces, you should follow these guidelines: choose a topic that is interesting and relevant to your audience, plan the content and format of your space, invite guests or collaborators who add value, promote your space in advance, and encourage participation and feedback.

What is Social Listening and Why is it Fundamental for your Marketing Strategy?

Social Listening involves monitoring what is being said about your brand, your sector or your competition on social media and on the Internet.

Social Listening is essential to understand the opinions and needs of your audience, detect opportunities or threats, improve your online reputation, and adjust your marketing strategy.

According to a study by Sprout Social, 63% of consumers expect brands to use Social Listening to offer better products or services.

To carry out good Social Listening, you should use tools such as Hootsuite or HubSpot, which allow you to analyze data such as volume, sentiment, demographics or trends of mentions about your brand.

How to Use Instagram Channels to Build Audience Loyalty?

Instagram broadcast channels are a way to send direct messages to a select group of followers, offering them exclusive and personalized content.

Although they are currently only available to accounts with more than 10,000 followers, they are expected to be extended to more users in 2024.

Instagram broadcast channels are a great way to build a closer, longer-lasting relationship with your audience and offer them information, deals, events, or content that interests them.

To use broadcast channels on Instagram, you need to follow these steps: create a list of followers you want to send your messages to, choose a name and description for your channel, write your message and add images or videos if you want, and send or schedule your message.

What Advantages Do Chatbots Offer on Social Media?

Chatbots are computer programs that simulate human conversations and can be integrated into social networks to facilitate communication with users.

Both Meta and Snapchat have launched their own chatbots, powered by artificial intelligence, that can answer questions, offer suggestions, or perform actions.

Chatbots on social media offer multiple benefits for brands, such as: improving customer service by being available 24 hours a day and resolving queries or problems quickly and efficiently; increasing sales by recommending products or services suitable for each user and facilitating the purchasing process; and obtaining information by collecting data on user behavior, preferences, and satisfaction.

Social Media Trends in 2024: Are You Ready?

These are some of the Social Media trends we will see in 2024, but there will surely be many more.

The important thing is to be aware of the new developments and innovations that occur in the world of social media, and to be able to adapt and take advantage of them to improve your digital marketing strategy.

Social media is an essential medium for connecting, interacting and generating value with your target audience, and for this reason, you must offer quality, relevant and attractive content for your audience. Only in this way will you be able to achieve your objectives and differentiate yourself from the competition.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.