Social Media Trends in 2024: What You Should Know to Succeed in Digital Marketing

Digital marketing is a sector that is constantly being renewed, and social networks are a key piece that requires being up to date and adapting to changes.

MHA shows you the Social Media trends that will dominate 2024, and how you can take advantage of them to improve your marketing strategy and stand out from the competition.

Why TikTok is the Platform of the Moment and How You Can Take Advantage of It?

TikTok has stopped being a simple short video application to become one of the most influential and popular social networks in the world.

According to Statista, TikTok has more than 1 billion active users per month, and is expected to continue growing in 2024. TikTok is an ideal platform for brands and content creators who want to reach a young, dynamic and diverse audience, and generate a high level of engagement.

To succeed on TikTok , you should follow these recommendations: create original, fun and educational videos, use relevant hashtags and viral trends, collaborate with other users or influencers, and measure the performance of your posts.

How to Use Instagram Reels to Boost your Brand?

Instagram Reels is Instagram's answer to the success of TikTok. It is a 15 or 30 second video format that allows you to add music, effects and filters, and which has become one of the most consumed on the platform.

According to Instagram, Reels have 58% more reach than normal posts, and 10% more than stories.

Therefore, it is important that you include Reels in your marketing strategy on Instagram , and that you follow these tips: choose a topic that relates to your brand and your audience, capture attention from the beginning, use popular music and sounds, add subtitles and stickers, and promote your Reels on other social networks.

How to Optimize your SEO for Social Networks?

Social networks are not only used to interact with your audience, but also to attract traffic to your website. More and more users search directly on social networks, and therefore, you must optimize your SEO for these platforms.

In 2024, social networks are expected to incorporate more functionalities to facilitate searches, such as the option to filter by categories, location, price or ratings.

To improve your positioning on social networks, you should take these aspects into account: use relevant and long-tail keywords in your titles, descriptions and hashtags, create quality and updated content, use attractive images and videos, and get positive reviews and comments .

What are Twitter Spaces and How Can They Benefit Your Brand?

Twitter Spaces are live audio rooms that allow users to chat about various topics, listen to experts or influencers, or participate in debates or interviews.

Twitter Spaces has become one of the most successful new features on the platform, reaching more than 13 million users in its first month. By integrating with Instagram, it offers a more complete experience and is positioned as an essential tool for brands and content creators who want to diversify their communication channels.

To get the most out of Twitter Spaces, you should follow these guidelines: choose a topic that is interesting and relevant to your audience, plan the content and format of your space, invite guests or collaborators who add value, promote your space in advance, and encourages participation and feedback.

What is Social Listening and Why is it Fundamental to your Marketing Strategy?

Social Listening , or social listening, consists of monitoring what is said about your brand, your sector or your competition on social networks and on the internet.

Social Listening is essential to know the opinion and needs of your audience, detect opportunities or threats, improve your online reputation, and adjust your marketing strategy.

According to a study by Sprout Social, 63% of consumers expect brands to use Social Listening to offer better products or services.

To do good Social Listening, you should use tools like Hootsuite or HubSpot, which allow you to analyze data such as volume, sentiment, demographics or trends of mentions about your brand.

How to Use Broadcast Channels on Instagram to Build Loyalty with Your Audience?

Broadcast channels on Instagram are a way to send direct messages to a group of selected followers, offering them exclusive and personalized content.

Although at the moment they are only available for accounts with more than 10,000 followers, they are expected to be extended to more users in 2024.

Broadcast channels on Instagram are an excellent way to create a closer and lasting relationship with your audience, and to offer them information, offers, events or content that interests them.

To use broadcast channels on Instagram, you must follow these steps: create a list of followers to whom you want to send your messages, choose a name and description for your channel, write your message and add images or videos if you want, and send or schedule your message.

What Advantages Do Chatbots Offer on Social Networks?

Chatbots are computer programs that simulate human conversations, and that can be integrated into social networks to facilitate communication with users.

Both Meta and Snapchat have launched their own chatbots, powered by artificial intelligence, that can answer questions, offer suggestions, or take actions.

Chatbots on social networks offer multiple benefits for brands, such as: improving customer service, by being available 24 hours a day and resolving questions or problems quickly and effectively, increasing sales, by recommending products or services suitable for each user and facilitate the purchasing process, and obtain information, by collecting data on user behavior, preferences and satisfaction.

Social Media Trends in 2024: Are You Prepared?

These are some of the Social Media trends that we will see in 2024, but there will surely be many more.

The important thing is that you are attentive to the news and innovations that occur in the world of social networks, and that you are able to adapt and take advantage of them to improve your digital marketing strategy.

Social networks are an essential means to connect, interact and generate value with your target audience, and therefore, you must offer quality, relevant and attractive content for your audience. Only in this way will you be able to achieve your goals and differentiate yourself from the competition.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.