Temu: What does this ecommerce do well?

Temu is one of the most popular and successful e-commerce platforms in the world, which has managed to capture the attention and loyalty of millions of users around the world.

Temu offers a unique, fun and satisfying shopping experience based on team purchasing, gamification, personalization and product quality.

But what strategies does Temu use to stand out as an e-commerce site? Here we explain them to you.

Temu: What marketing strategies do you use?

Temu uses a series of marketing strategies that allow it to differentiate itself from its competitors, generate value for its customers and create a community of loyal and satisfied users.

Some of these strategies are:

• Viral marketing, which involves encouraging users to share and invite other users to join the platform, through rewards, discounts, raffles or games. This strategy allows Temu to increase its reach, visibility and traffic, as well as generating trust and credibility among potential customers.
• Content marketing , which consists of creating and distributing relevant, useful and quality content for your target audience, both on your own website and on other channels such as social networks, blogs, podcasts or newsletters. This strategy allows you to educate, inform and entertain your users, as well as generate interest and demand for your products.
• Influencer marketing , which involves collaborating with social media influencers, who have a large audience and credibility in your niche, to promote your products or services. By doing so, you improve your market, enhance your reputation, and increase your sales, by leveraging the influencers' power of recommendation and persuasion.

Temu: What business strategies do you use?

Temu uses a series of business strategies that allow it to optimize its business model, offer a unique value proposition and adapt to the needs and preferences of its customers. Some of these strategies are:

• The C2M (consumer to manufacturer) business model , which consists of connecting consumers directly with manufacturers, eliminating intermediaries and reducing costs and prices. This strategy allows you to offer high-quality products at very low prices, as well as customize products according to consumer demand.
• The social commerce business model , which consists of integrating social networks and e-commerce, creating a platform that combines shopping, interaction and entertainment. This strategy allows Temu to create a more social, fun and dynamic shopping experience , which encourages participation, collaboration and user loyalty.
• The data-driven business model , which consists of using data and artificial intelligence to improve decision-making, management and business operations. With this, it analyses the behaviour, preferences and needs of its users, and offers products, offers and content that are personalised and adapted to their profile.

Temu: What strategies work for you as an e-commerce?

Temu has a number of strategies that allow it to create a competitive advantage, generate value for its customers and create a community of loyal and satisfied users. These strategies are:

• Team buying , which involves offering additional discounts to users who buy in groups with other users, incentivizing collaboration, interaction and recommendation. This strategy allows Temu to increase average order value, number of orders and customer retention.
• Gamification , which consists of applying game elements and mechanics to the shopping experience, such as raffles, games, rewards, coupons or virtual currencies. This increases user engagement, satisfaction and loyalty and generates an effect of surprise and fun.
• Personalization consists of offering each user a unique shopping experience tailored to their tastes, interests and needs, using artificial intelligence algorithms that analyze their behavior and preferences. By applying this, conversion, satisfaction and user loyalty are improved.

Temu: What lessons can we learn from your success?

Temu is a success story in e-commerce that teaches us several lessons that we can apply to our own business, such as:

• Knowing our target audience and offering them a unique and differentiating value proposition that solves their problems, satisfies their desires and exceeds their expectations.
• Take advantage of the opportunities offered by the global market and adapt to the characteristics, trends and demands of each market, culture, language and context.
• Using new technologies, such as artificial intelligence, big data and social media, to improve business management, operations and innovation, as well as to create a more personalized, dynamic and fun shopping experience.

This online store shows us that it is possible to compete with other e-commerce giants by offering a unique, fun and satisfying shopping experience based on team purchasing, gamification, personalization and product quality.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.