Tiktok Ads: how to advertise on TikTok
With just over one billion active users (since the last report in July 2022), the social network TikTok has established itself as one of the most popular in the world, only behind Facebook, YouTube and Instagram.
It is a Chinese social platform that offers a short video hosting service. It is considered a social network that helps explore the different levels of entertainment, information and communication. And as with almost any social network, it is an excellent channel to execute marketing and advertising strategies .
Due to the formats and trends that proliferate on TikTok, it is common for brands, companies and organizations to use this platform to approach a certain audience.
In this regard, it is worth highlighting the type of audience that predominates on this social network. And it is estimated that TikTok “belongs” to that population that was born after 1996, also known as generation Z, although it can also be said that millennials have a considerable impact on this platform.
Likewise, this does not exclude other populations from the social network. There are practically people of all ages on TikTok. For this reason, it has proven to be an essential channel to launch different marketing, content and advertising proposals.
What are ads on TikTok?
Just as there are various versions of a social network for doing business (see the case of Meta for Business or WhatsApp Business), there is also one on TikTok and it is called TikTok for Business . In this version of the application it is possible to create and promote advertisements for services and products.
TikTok ads are an advertising tool that makes users who scroll through their main feed encounter ads that are close to their interests or that may have an impact on them.
Types of ads on TikTok
Now that you know that TikTok is a potential channel to reach other types of populations, it is time to learn about the type of ads that exist within this platform.
In-Feed Ads
They are ads that have a format similar to conventional TikToks. They can last up to 60 seconds and offer greater interaction with the public, since users can share, comment and even like these ads. Tiktoks appear every so often, without being invasive with users.
Brand Takeover Ads
The visual format is similar to In-Feed, since they have a certain resemblance to the native content of the social network. However, the duration of these ads is long, being limited to 3 to 5 seconds for videos and 3 seconds for static images. Outbound links may be included. The price of these ads is usually higher.
Shopping Features
Although it is not 100% a TikTok ad, it is a tool that helps companies, brands and businesses boost the reach of their products. It is an ecommerce version of this social platform, where users can buy and sell their services or products. This tool works perfectly if it is accompanied by good advertising.
TopView Ads
Its format is similar to In-Feed and Brand Takeovers. They tend to resemble native content on the social network. Like In-Feed, they can last up to 60 seconds. They can appear as soon as users open the app and while they scroll through their feeds.
Hashtag Challenges Ads
TikTok is a social network that is managed according to the trends and news that appear from time to time on the platform. This is largely due to the use of hashtags to categorize popular content. Therefore, ads of this type try to take advantage of the power of hashtags to invite users to create content in favor of a brand's campaign.
It is worth mentioning that there are other types of ads, however, many of them are in the testing phase or their use is restricted to certain countries. The ad formats that we have just presented to you are the most popular and profitable on the platform currently.
How much to invest in TikTok ads?
According to the official TikTok for Business site,there is the ability to create flexible budgets that work for businesses of any size. This allows the ROI to improve and be appropriate for every business.
In this sense, there is no exact amount that is recommended to invest in TikTok ads, since the needs and desires of each brand vary.
Usually ads on the social network charge per thousand impressions. That is, for every thousand views reached, the advertiser will be charged the amount of US $10.00, the equivalent of just over $190.00 Mexican pesos.
Starting from this basis, and taking into account the objectives or interests of the brand, it is necessary to think about how much you want to invest in TikTok ads.
How much does advertising cost on TikTok?
As mentioned previously, TikTok advertising charges for every thousand views the amount of US $10.00 , the equivalent of just over $190.00 Mexican pesos. Naturally there are variations in prices, although this also depends on the type of advertising required.
How to create an ad campaign on TikTok?
Creating a TikTok campaign is simple. Usually the platform's interface is intuitive, so it should not be a challenge to create and launch an ad campaign. Even so, below we present the steps to create a campaign on TikTok:
Identify the objective of the campaign
Do you want to have traffic, downloads of your application or convert users? Whatever the purpose of your campaign, TikTok will help you optimize the media and content to meet the intended purposes.
Locate your target audience
Being a social network used by all types of people, the campaign segmentation options are as specific as you want. This will help you reach the right audience.
Choose the budget
As mentioned above, budgets can be adjusted depending on the size of the business or company, in order to obtain the appropriate ROI. Setting your budget will also adjust the duration of the campaign.
Create and upload your ad
It is the creative part of the entire process, which can be done before or after. You can create your campaign with editing tools from the social network itself or create them with professional software. Remember to check the formats that TikTok allows, in order to avoid restrictions on your content or the material not being displayed correctly.
Schedule a call with MHA and learn how to create perfect TikTok ads and sell more and better.