How to create a marketing strategy for social networks?
There is nothing better than the relationship between marketing strategies and social platforms . The latter function as a vital and essential means to fulfill different purposes and purposes of the company or brand .
It should be noted that marketing strategies must be adapted to the parameters and particularities of social networks, or at least those that are intended to be used.
There are various methodologies, steps and means to create an efficient marketing strategy through social networks. From this, we intend to recover and show the most important moments in the creation of a strategy for social platforms.
Each person is free to modify the order or to add and discard elements, all in order to create a strategy that suits their needs.
Benefits of a marketing strategy on social platforms
At first, the central benefit of social media marketing strategies is that there will always be a closer interaction with customers .
Likewise, social platforms are closely related to the branding of any brand or company. The various actions taken within the strategy will also increase interactions with customers and potential customers, as well as improve positioning in the main search engines.
Among the main benefits of these strategies you can find that:
- Engage your audience.
- Dissemination of content and information is facilitated.
- It has a considerable impact on sales and conversion rates.
- Improves the presence of the website in the main search engine results.
- Increase website traffic.
- It generates and gets a higher ROI.
- Customer service is improved.
- Increases the level of influence.
Create a social media marketing strategy
If you want to learn how to make an optimal marketing strategy through your social networks, we advise you to take into account the following general aspects.
1. Set goals
In any project, strategy or action plan, it is always important to have the guide of the objectives.
You may establish a general objective or several particular ones, the important thing is to design them in such a way that they are SMART: Specific, Measurable, Achievable, Realistic and Time-bound. Following this model, you will get them to suit your needs.
2. Design a buyer persona
Buyer personas are semi-fictitious profiles that help exemplify the sample of our population universe. These profiles or models are created from a series of studies, research and analysis to determine what our ideal consumer or client would be like.
It is important to give our Buyer persona a name, image and experiences in order to improve strategies and methods.
3. Choose the ideal social networks
It is important to know that each social network has its own audience, ways of interacting, and its characteristics. Therefore, it is recommended to do a brief investigation about the social platforms that our audience usually uses.
It may sound like a great idea to use all of your social networks for your presence, however, the purpose of this step is to save time and resources. For this reason, it is recommended to use the platforms that best suit our audience and our content, this will help improve our reach, ROI and engagement.
4. Find sources of inspiration
Seeking inspiration is a key step to encourage creativity. The fact that we want our brand to be innovative does not mean that we should start from scratch.
Collecting and identifying sources of inspiration helps motivate the achievement of goals and objectives. Likewise, the confidence and motivation factor behind the search for inspiration must not be neglected.
5. Create a content plan or calendar
The organization is, in many aspects, the answer to the stability and solidity of any project. In marketing strategies, especially where there is a use of social networks, content calendars help to maintain a constant, coherent and professional presence with your marketing channels.
In the same way, having a content plan will allow the audience to identify the brand as a constant, professional agent with quality material.
It should be noted that this type of organization allows the measurement of results to be much better, since the order and management of the contents will be ideal for creating reports.
6. Create creative and interesting content
For all the previous steps to work, it is necessary to offer quality, creative, interesting and useful content for clients and other consumers.
This will serve to capture the attention of the audience and establish a much stronger connection with a view to a future together. In addition to the products or services offered, content is the key to differentiating yourself from the competition.
7. Monitor strategy performance
There are different ways to monitor the performance and effectiveness of the strategy. In some cases it is easier, since it is enough to visualize the response that users have to the actions taken in the strategy.
It is convenient to emphasize the importance of this step, since we will be able to identify moments that must be improved or eliminated.
How do I know if my marketing strategy is working?
To know the level of effectiveness of a marketing strategy, two elements must be recovered: the established objectives and the metrics of your choice.
Now, to make the measurement, you have to visualize the results of each action established and contained in the strategy moments before the application of the marketing strategy.
For example, if our objective was to increase interaction on our Instagram posts, it is important to analyze how many times the post was liked, shared, saved and commented, to then compare the statistics with cases and scenarios that took place before the application of the strategy.
Marketing strategies tend to be much more elaborate when you aim to use social platforms as the main channels. In this regard, we must highlight the diversity that exists in social networks; from its interface to the way users interact.
Undoubtedly , creating a marketing strategy for these channels is quite an interesting challenge, since it is not complicated, but you have to pay attention to all the particularities they have.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.
If you want more information on this topic or you are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call