Hot Sale 2024: Dates, who participates and how to prepare your online store

Hot Sale 2024 is a great opportunity for online retailers to increase their sales and attract new customers by taking advantage of consumer interest and demand for the exclusive offers and promotions offered during this event.

In this article we tell you everything you need to know about Hot Sale 2024: when it takes place, who participates and how to prepare your online store to make the most of this campaign.

When is Hot Sale 2024?

Hot Sale 2024 will take place from May 15 to 23, from 00:00 on the first day to 23:59 on the last day.

During these 9 days, consumers will be able to access offers and promotions from participating online stores from any device with an internet connection.

The Hot Sale 2024 will last 216 hours, which means you will have more time to showcase your products and services, generate traffic to your website and increase your conversions.

Who will participate in Hot Sale 2024?

Hot Sale 2024 is an initiative of the Mexican Online Sales Association (AMVO), which seeks to promote the development of electronic commerce in Mexico and foster a culture of intelligent and responsible consumption.

It has the support of various institutions, such as the Ministry of Economy, the Federal Consumer Protection Agency (PROFECO), the National Institute for Entrepreneurs (INADEM), the National Chamber of Commerce, Services and Tourism (CANACO) and the Internet Association MX (AIMX).

To participate in Hot Sale 2024, online stores must comply with the requirements and standards established by AMVO, which guarantee the security, quality and transparency of offers and promotions.

E-commerce sites that participate benefit from the exposure and visibility that the event provides, as well as from the trust and preference of consumers.

In addition, they can access various resources and tools that facilitate the preparation and execution of their sales strategies.

How to prepare your online store for Hot Sale 2024?

To prepare your online store for Hot Sale 2024, it is important that you follow a series of steps that will help you optimize your website, define your offers and promotions, communicate your value proposition and measure your results.

Some of the steps you should follow are:

• Analyze your market, your competition and your target audience to identify the opportunities, threats, strengths and weaknesses of your business, as well as the needs, desires and purchasing habits of your potential customers.
• Set your goals, your budget and your action plan to determine what you want to achieve with Hot Sale 2024, how much money you can invest and what actions you will take to achieve your goals.
• Select your products and services, and define your offers and promotions, to offer your customers attractive, convenient and competitive options that fit your profit margin and your available inventory.
• Optimize your website to improve the speed, navigability, usability and security of your site, and to facilitate the purchasing and payment process for your customers. You should also make sure that your website is responsive, that is, that it adapts to the different screen sizes and resolutions of mobile devices.
• Create and distribute your content to communicate your value proposition, generate interest and trust in your customers, and persuade them to buy your products or services. To do this, you can use different channels and formats, such as social networks, blogs, newsletters, videos, podcasts, infographics, etc.
• Measure and evaluate your results to understand how your online store is performing during Hot Sale 2024, and to identify areas for improvement, best practices, and growth opportunities. To do this, you can use different tools and metrics, such as Google Analytics , Facebook Insights , conversion rate, return on investment, customer satisfaction, etc.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.