How to position your website quickly on Google?

Positioning your website on Google quickly is a goal that many pursue, but few achieve.

While there is no magic formula for SEO success, there are a number of strategies you can implement to improve your online visibility and attract more traffic to your website.

What is SEO and what is it for?

SEO (Search Engine Optimization) is a set of techniques used to optimize a website for search engines.

The goal of SEO is to improve the visibility of a website in search results, which can translate into increased traffic and sales.

How does SEO work?

Search engines like Google use complex algorithms to determine the position of a website in their results. These algorithms take into account various factors, such as the quality of the content, the structure of the website, the loading speed, and the popularity of the website.

How to position your website quickly on Google?

Although there is no magic formula to quickly position your website on Google, there are a series of strategies you can implement to improve your chances of success. Some of the most important are:

Optimize your website for relevant keywords:

• Research the keywords that your target audience uses to search for information related to your sector.
• Use tools like Google Keyword Planner or Semrush to find the keywords with the highest search volume and the least competition.
• Use keywords in the title, meta description, content, and file names of your images.
• Create high-quality content that meets the needs of your users.
• Don't forget to optimize the images on your website so that they are lighter and have a descriptive name.

Build quality backlinks

• Get other relevant websites to link to your website.
• You can get backlinks by writing guest articles on blogs in your sector, participating in online forums or using link building tools.
• It is important that the backlinks are quality, that is, that they come from relevant websites with good authority.

Improve the loading speed of your website:

• Optimize the images on your website.
• Reduce the size of your HTML and CSS code.
• Use a quality hosting provider.
• You can use tools like PageSpeed ​​Insights to analyze your website's loading speed and get recommendations to improve it.

Keep your website up to date

• Post new content regularly.
• Update old content to keep it relevant.
• Delete content that is no longer relevant.

Tools to position your website on Google

There are various tools that can help you position your website on Google. Some of the most popular are:

• Google Search Console: Allows you to monitor the performance of your website on Google Search.
• Google Analytics : Allows you to analyze your website traffic and better understand the behavior of your users.
• SEMrush: Allows you to analyze the keywords your target audience uses, track your search engine ranking, and create detailed reports.
• Ahrefs: Similar to SEMrush, it allows you to analyze your website's keywords, backlinks, and ranking.

Common mistakes that you should avoid when positioning your website

• Use Black Hat SEO techniques: These techniques can penalize your website and negatively affect its positioning.
• Buy backlinks: Google penalizes the purchase of backlinks, so it is important that you get them naturally.
• Ignoring user experience: SEO is not only about positioning your website on Google, but also about offering a good experience to your users.

How long does it take to position a website on Google?

The time it takes to position a website on Google depends on various factors, such as the competition in the sector, the quality of the website and the SEO strategy that is implemented.

Generally, you can expect to start seeing results after 6 months to 1 year of consistent work.

Factors that influence web positioning

• Content quality: Content is the most important factor for SEO. The content must be high quality, original and relevant to your target audience.
• Website structure: The website structure should be clear and easy to navigate. Search engines should be able to easily understand the organization of your website.
• Loading speed: Loading speed is an important factor for SEO. Users expect websites to load quickly.
• Backlinks: Backlinks are links from other websites to your website. High-quality backlinks can improve your ranking on Google.
• Usability: Website usability is important for SEO. Users should be able to easily find the information they are looking for on your website.

How do I know if my website is well positioned?

There are various tools that can help you know if your website is well positioned. Some of the most popular are:

• Google Search Console: Allows you to monitor the performance of your website on Google Search.
• Google Analytics: Allows you to analyze your website traffic and better understand the behavior of your users.
• SEMrush: Allows you to analyze the keywords your target audience uses, track your search engine ranking, and create detailed reports.
• Ahrefs: Similar to SEMrush, it allows you to analyze your website's keywords, backlinks, and ranking.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.