Business consulting: what it is and when your company needs it

What is a business consultancy? What is it for? How can it help you improve your company's performance?

These are some of the questions you can ask yourself if you are thinking about hiring this type of service.

In this article, we will explain what a business consultancy is, what its benefits are and when it is convenient to use it.

What is a business consultancy?

A business consultancy is a professional service that offers advice, guidance and solutions to companies in different areas, such as strategy , management, finance, marketing, human resources, innovation, technology, etc. The objective of a business consultancy is to help companies improve their competitiveness, efficiency, profitability and sustainability .

A business consultancy is based on the analysis of the current situation of the company, the identification of its strengths, weaknesses, opportunities and threats (SWOT analysis), the definition of its objectives and goals, and the development and implementation of a management plan. action to achieve them.

What are the benefits of a business consultancy?

A business consultancy can provide multiple benefits to your company, among which the following stand out:

• It offers you an external, objective and impartial view of your business, allowing you to detect problems, opportunities and areas for improvement that you may not have noticed.
• It provides you with knowledge, experiences and good practices from other sectors, markets and companies, helping you broaden your perspective and innovate.
• It helps you define and prioritize your objectives and goals , as well as establish indicators to measure your progress and results.
• It accompanies you in the design and implementation of a personalized action plan adapted to your needs, resources and capabilities.
• It provides you with support, monitoring and evaluation throughout the consulting process, which guarantees greater commitment and quality.
• It facilitates the organizational and cultural change that your company requires to adapt to the current competitive and dynamic environment.

When does your company need business consulting?

There are different situations in which your company may need business consulting, for example:

• When you want to start a new project or business and you need to define your business model, your value proposition, your market segment, your marketing strategy, etc.
• When you want to expand or diversify your business and need to analyze the viability, risks and opportunities of entering new markets or sectors .
• When you want to improve the performance of your business and need to optimize your processes, reduce your costs, increase your income, improve your quality or customer satisfaction, etc.
• When you want to transform your business and need to incorporate new technologies, innovations or trends that allow you to differentiate yourself and compete better.

A business consultancy is a service that can help you improve your business in different aspects.

However, to make the most of its benefits, it is important that you choose a professional, reliable consultancy with experience in your sector. This way you can count on a strategic ally to accompany you on the path to success.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.


If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.