3 email marketing tools for this 2023

An email marketing tool is software or an online platform that allows you to create, send and measure your email campaigns in an automated and personalized way.

It helps you communicate with your audience in a direct, segmented and timely way, sending messages tailored to their interests, needs and behaviors.

Likewise, you can send different types of emails, such as newsletters, promotions, surveys, invitations, confirmations, reminders, etc.

Email marketing is one of the most effective strategies to generate trust, loyalty and sales in your online business. According to a study by Litmus, email marketing has an average return on investment (ROI) of $42 for every dollar invested.

How to design effective email marketing?

What are the advantages of using a mailing tool to send your newsletters?

Using a mailing tool to send your newsletters has many advantages, among which are:

• Save time and resources by automating repetitive processes like creating, sending, and tracking your emails.
• Segment and personalize your messages based on your subscribers' demographics, preferences, and actions, increasing the relevance and value of your communications.
• Increase your open, click-through, and conversion rates by sending emails that arrive at the right time, with the right subject, and with the right content.
• Analyze the performance of your campaigns and optimize them according to the results obtained, such as the number of openings, clicks, unsubscribes, bounces, etc.
• Integrate your mailing tool with other platforms or applications that you use in your online business, such as your website, your blog, your social networks, your CRM, etc.

What disadvantages or risks does email marketing have?

Email marketing also has some drawbacks or challenges that you should be aware of, such as:

• Inbox saturation and competition for user attention. According to a Radicati report, it is estimated that by 2023 more than 347 billion emails will be sent daily. That is why you must take care of the quality and frequency of your shipments so as not to bore or annoy your subscribers.
• The risk of being marked as spam or not complying with legal regulations. To avoid your emails ending up in the spam folder or violating any law (such as GDPR or CAN-SPAM), you must follow good email marketing practices, such as asking for the express consent of your contacts, including a unsubscribe link in every email and respect the privacy and rights of your subscribers.
• The difficulty in designing attractive emails adapted to different devices and email clients. In order for your emails to look good and be easily read on any screen and in any program, you must use a responsive design, clean code and a compatible format. You should also avoid excessive use of images, colors, fonts or elements that may affect the loading or display of your messages.
• The need to maintain a clean and updated database. For your email marketing campaigns to be effective, you must have a list of active, interested and segmented subscribers. To do this, you must avoid buying or renting contact lists, delete invalid or inactive emails, and update your subscriber data periodically.

Digital Marketing Strategy: What is it, strategies and how to create one?

The 3 best email marketing tools in 2023

Now that you know what an email marketing tool is, we present you the 3 best email marketing tools for this 2023.

mailchimp

Mailchimp is one of the most popular and used email marketing tools in the world. It has more than 12 million customers in more than 175 countries. Mailchimp allows you to create, send and analyze your email marketing campaigns with ease and professionalism.

It also offers you other functionalities such as landing pages , forms, automations, segmentations, integrations, etc.

Advantages

• Mailchimp has a fun and intuitive interface.
• A very complete drag and drop editor.
• A wide variety of pre-designed and customizable templates.
• An unlimited sending capacity in all its plans, a free plan for up to 2,000 subscribers and 10,000 shipments per month.
• A customer service in Spanish.
• Many options to optimize and improve your campaigns.

Disadvantages

• Mailchimp has high prices compared to other email marketing tools, especially if you have a large list of subscribers.
• It has some limitations in terms of automations, segmentations and integrations that you can do with other platforms.
• Some users complain that Mailchimp is too strict with anti-spam rules and can block or terminate your account without warning.

Plans and prices

Mailchimp has 4 different plans depending on the number of subscribers and the features you need.

• The free plan allows you to have up to 2 thousand subscribers and send up to 10 thousand emails per month.
• The Essentials plan starts at $9.99 per month and allows you to have up to 50,000 subscribers and send up to 500,000 emails per month.
• The Standard plan starts at $14.99 per month and allows you to have up to 100,000 subscribers and send up to 1.2 million emails per month.
• The Premium plan costs you from $299 per month and allows you to have more than 200 thousand subscribers and send more than 3 million emails per month.

What is an A/B Test?

klaviyo

Klaviyo is an American email marketing tool that has more than 50,000 customers in more than 120 countries.

Klaviyo allows you to create, send and analyze your email marketing campaigns with ease and professionalism. It also offers you other functionalities such as SMS marketing, chat, CRM, automations, segmentations, integrations, etc.

Advantages

• Klaviyo has a direct integration with Shopify and other ecommerce platforms, which allows you to access all the information of your customers and their purchase histories.
• It has a very complete drag and drop editor, a great variety of predesigned and customizable templates,
• It has an unlimited sending capacity in all its plans, a free plan to send up to 250 emails a day.
• A customer service in English and many options to optimize and improve your campaigns.

Disadvantages

• Klaviyo has high prices compared to other email marketing tools, especially if you want to send a lot of emails per day.
• It has some limitations in terms of templates, automations, and integrations you can do with other platforms.
• Some users complain that Klaviyo is difficult to set up and use, and that it may have deliverability or compatibility issues with some email clients.

Plans and prices

Klaviyo has 4 different plans depending on the number of contacts you have and the features you need.

• The free plan allows you to send up to 250 emails a day to a maximum of 250 contacts.
• The Growth plan costs you from $20 per month and allows you to send unlimited emails to a maximum of 500 contacts.
• The Pro plan costs you from $100 per month and allows you to send unlimited emails to up to 1,000 contacts.
• The Enterprise plan is personalized according to your needs.

ActiveCampaign

ActiveCampaign is an American email marketing tool that has more than 130,000 customers in more than 170 countries. ActiveCampaign allows you to create, send and analyze your email marketing campaigns with ease and professionalism.

It also offers you other functionalities such as CRM, automations, segmentations, integrations, etc.

Advantages

• ActiveCampaign has an intuitive and advanced interface.
• It has a very complete drag and drop editor.
• It has a wide variety of predesigned and customizable templates.
• It offers unlimited sending capacity in all its plans, a free plan to try the tool for 14 days.
• Customer service in Spanish and many options to optimize and improve your campaigns.

Disadvantages

• ActiveCampaign has high prices compared to other email marketing tools, especially if you have a large list of subscribers.
• It has some limitations in terms of templates, automations, and integrations you can do with other platforms.
• Some users complain that ActiveCampaign is complex to use and requires a learning curve.

Plans and prices

ActiveCampaign has 4 different plans depending on the number of subscribers and the features you need.

• The Lite plan costs you from $9 per month and allows you to have up to 500 subscribers.
• The Plus plan costs you from $49 a month and allows you to have up to a thousand subscribers.
• The Professional plan costs you from $129 per month and allows you to have up to 2.5 thousand subscribers.
• The Enterprise plan costs you from $229 per month and allows you to have more than 10,000 subscribers.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or you are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.