Apps you need when opening your e-commerce
Would you like to open your own online store and sell your products or services to millions of people?
If so, you need a good platform that allows you to create and manage your e-commerce easily and efficiently. One of the best options you have is Shopify, a leading platform in the e-commerce market that offers you everything you need to launch and grow your online business.
But that's not all, Shopify also allows you to integrate different apps that can help you optimize your online store, increase your sales, retain your customers, and automate your processes.
These apps are additional tools that you can install in your e-commerce to add functionality or improve existing ones. There are apps for all kinds of needs and objectives, from marketing to logistics, through design, customer service , payment, etc.
In this article, we are going to show you a list of the apps that you need when opening your e-commerce with Shopify.
These apps are some of the most popular and useful you can find on the market, and will help you improve the performance and profitability of your online business. Do you want to know what they are? Keep reading!
Did you know that 70% of users who visit your online store leave without buying anything? This means that you are missing out on many sales opportunities and capturing potential customers.
To avoid this, you can use Wheelio, an app that allows you to create a wheel of fortune that is activated when the user tries to leave your page . You can offer different prizes, such as discounts, free shipping or gifts, to encourage the user to complete their purchase.
Also, you can capture their email to build a subscriber list and send them email marketing campaigns .
Wheelio is a very fun and effective app to increase your conversion rate and reduce your bounce rate. Users are attracted by the possibility of winning something and they stay longer on your page.
You can also customize the wheel with the colors, images and texts you want, to adapt it to the image and tone of your brand.
Klaviyo or Mailchimp
Email marketing is one of the most powerful strategies to promote your e-commerce and generate sales. It is about sending emails to your contacts with relevant and valuable information about your products or services, such as special offers, news, advice, etc.
It allows you to maintain a close and constant relationship with your customers, increase their trust and loyalty, and stimulate their repeat purchases.
To do email marketing, you need an app that allows you to create and manage email marketing campaigns . Two of the most popular apps are Klaviyo and Mailchimp. These apps allow you to segment your contacts according to their behavior, interests and preferences, and send them personalized and automated emails.
You can create different types of emails, such as newsletters, special offers, abandoned cart reminders, order confirmations, shipment tracking, review requests, etc.
Klaviyo and Mailchimp easily integrate with Shopify and provide you with statistics and reports on the performance of your campaigns. Thus, you can measure the results and optimize your strategies.
Frequently bought together
Another way to increase your sales is to increase the average value of your order. This means that every time a customer buys something from your online store, you sell them more products or more expensive products. To achieve this, you can use Frequently bought together, an app that helps you cross-sell or cross-sell .
Cross-selling consists of showing related or complementary products to the product that the user is viewing. Thus, you can suggest the user to buy more products that may interest him or that he needs to use the main product.
For example, if the user is looking at a camera, you can show them accessories like a case, memory card, or tripod.
Frequently bought together allows you to create and display product recommendations based on your customers' purchase history.
You can also configure the discounts you want to offer for the purchase of several products. The app is in charge of adding the products to the cart and applying the discount automatically.
Reviews are a very effective way to build trust and credibility in your e-commerce. Users usually base their purchasing decisions on the opinions of other buyers, since they provide them with useful and truthful information about the products and services.
Therefore, it is important that you have a review system in your online store, which allows you to collect and display the ratings and comments of your customers.
An app that can help you with this is Stamped.io. This app allows you to send automatic emails to your customers after they have received their order, asking them to leave a review .
You can also offer incentives like points or coupons to encourage them to leave a review. You can integrate reviews with social networks like Facebook or Instagram, to increase your visibility and traffic.
Stamped.io also allows you to collect and display photos and videos of your customers with your products, adding more value and social proof to your reviews.
Likewise, you can create a question and answer system, where users can ask and answer questions about your products.
Would you like to have a network of people who promote your products in exchange for a commission for each sale they generate? This is what is known as an affiliate program, and it is a very profitable and effective way to expand your reach and attract more potential customers to your e-commerce.
An affiliate program consists of recruiting people who are responsible for spreading your brand and your products through different channels, such as blogs, social networks, podcasts, etc.
To create an affiliate program, you can use Uppromote, an app that helps you manage the entire affiliate process, from affiliate registration to tracking and paying commissions.
With Uppromote, you can create different levels of commissions based on affiliate performance or category, generate unique codes or links for each affiliate, offer coupons or discounts to encourage sales, etc.
Likewise, it offers you a control panel where you can see the statistics and reports on the performance of your affiliate program, such as the number of affiliates, sales generated, commissions paid, etc.
If you want to sell wholesale in your e-commerce, you need an app that allows you to offer special prices to customers who buy large quantities of your products.
Selling wholesale can be a way to increase your income and expand your market, but it also involves taking into account certain aspects such as inventory, shipping, billing, etc.
An app that makes it easier for you to sell wholesale is Wholesale Gorila. This app allows you to create different price levels depending on the volume or value of the order , apply automatic discounts in the cart or create exclusive discount codes for your wholesale customers.
You can also create a separate page for your wholesale customers, where they can view wholesale prices and easily place their orders.
Wholesale Gorilla integrates with Shopify and allows you to manage your retail and wholesale sales from a single platform. Thus, you can save time and money by not having to use other apps or platforms to sell wholesale.
back in stock
One of the most common problems that you can have in your e-commerce is the lack of stock. This occurs when a product is out of stock and you have no more units available to sell. This can cause economic losses and frustration for your customers, who may go to the competition or lose interest in your product.
To avoid this, you can use Back in stock, an app that allows you to notify your customers when a product that is out of stock is back in stock . In this way, you do not lose sales due to lack of stock and maintain the interest of your customers.
The app allows you to create a button or a form where users can enter their email to receive a notification when the product is available. You can also customize the layout and message of the button or form.
Back in stock syncs with your inventory and sends you an email every time a user subscribes to a notification. Thus, you can know which products are the most in demand and replace them as soon as possible.
You can also see the statistics of the notifications sent and the sales recovered.
Signifyd or Clearsale
Fraud is one of the biggest risks you can face in your e-commerce. Fraud consists of making purchases with stolen cards or false information, which can cause financial losses and legal problems. In addition, fraud can damage your reputation and your trust with your customers and suppliers.
To protect yourself against fraud, you can use Signifyd or Clearsale, two apps that help you detect and prevent fraud in your e-commerce . These apps analyze each transaction that is carried out in your online store and tell you if it is safe or suspicious. Thus, you can accept or reject purchases according to the level of risk they present.
Signifyd and Clearsale rely on intelligent algorithms and a data network that allow them to identify patterns and signs of fraud.
They offer a money-back guarantee in case you suffer a return charge for a fraudulent purchase.
Inventory and logistics management is one of the most important and complex aspects of your e-commerce. Having control over the stock of your products, avoiding overstocks or shortages, optimizing your storage space, managing your orders, tracking your shipments, etc., are tasks that require a lot of time and attention.
To make your life easier, you can use Konigle, an app that helps you manage your inventory and logistics in your e-commerce .
With Konigle, you can control the stock of your products, receive alerts when they run out or are close to the minimum, generate barcodes or labels to identify your products, etc.
You can also manage your orders, from confirmation to delivery, and track your shipments. Also, you can integrate Konigle with other platforms like Shopify, Amazon, eBay, etc., to sync your inventory and orders across all sales channels.
Konigle allows you to save time and money by automating and simplifying your inventory and logistics management. It also helps you improve the satisfaction and loyalty of your customers by offering them a fast and efficient service.
reverse or turny
Returns and exchanges are inevitable in e-commerce and can affect your satisfaction and customer loyalty. For this reason, it is important that you offer a return and exchange service that is comfortable and transparent for your customers, and that does not generate unnecessary costs or complications.
An app that can help you with this is Reversso or Turny. These apps allow you to offer an easy and fast return and exchange service to your customers. These apps help you create a returns and exchanges portal where your customers can request and manage their returns and exchanges without having to contact you.
You can set your own return and exchange policies and conditions, and offer different refund or credit options.
Reversso or Turny are integrated with Shopify and with the main transport companies, to facilitate the process of collecting and sending returned or exchanged products.
Deferral / Stripe / Paypal / Connect
Payment methods are a key factor for the conversion and trust of your customers in your e-commerce. Payment methods influence the purchase decision and the perception of security of your customers, so you must offer them varied, easy and safe options to pay for their purchases.
To do this, you can use Aplazo / Stripe / Paypal / Conecta, four apps that allow you to offer different payment methods to your customers in your e-commerce.
These apps allow you to accept credit or debit card payments, PayPal payments, installment payments, or cryptocurrency payments. Thus, you can adapt to the preferences and needs of your customers and facilitate the payment process.
Aplazo / Stripe / Paypal / Conecta integrate with Shopify and offer you a secure and fast payment gateway, which complies with security and privacy standards.
They also offer you tools to manage your collections, refunds, invoices, etc.
Mobile Monkey / Manychat
Chatbots are programs that simulate conversations with users through text or voice messages. Chatbots can be a very useful and efficient way to serve your customers, answer their questions, offer them recommendations, guide them through the purchase process, collect their data, send them notifications, etc.
To create and use chatbots in your e-commerce , you can use Mobile Monkey or Manychat, two apps that allow you to create and manage chatbots for your online store.
These apps allow you to design the flow and content of the conversations your chatbots will have with your customers, using templates or creating your own. You can also integrate your chatbots with platforms like Facebook Messenger, WhatsApp, Instagram, etc., to communicate with your customers through their preferred channels.
Mobile Monkey or Manychat help you improve your customer experience and satisfaction, increase your conversion rate and reduce your customer service costs. They also offer you statistics and reports on the performance and interaction of your chatbots.
Another frequent problem that you may have in your e-commerce is cart abandonment. This occurs when users create a cart with the products they want to buy, but do not complete the checkout process.
This can be due to different reasons, such as lack of confidence, distraction, indecision, technical problems, etc.
To solve this, you can use Payster, an app that helps you recover abandoned carts in your e-commerce . This app allows you to send automatic emails to users who abandon their carts, reminding them of the products they have left behind and offering them incentives to complete their purchase.
For example, you can offer them a discount, free shipping, or a gift.
Payster integrates with Shopify and allows you to personalize the emails you send to your users. It also offers you statistics and reports on abandoned carts and recovered sales.
These are some of the apps you need when opening your e-commerce with Shopify. With these apps you can improve your online store in all aspects and get more sales and more satisfied customers. What are you waiting for to try them?
Download them now and start enjoying its benefits!
Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.
If you want more information on this topic or you are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.